Impact of Artificial Intelligence and Machine Learning Platforms on Consumer Decision-Making Processes

Artificial Intelligence (AI) and Machine Learning (ML) platforms have become ubiquitous in various industries, reshaping traditional processes and significantly impacting consumer decision-making. This research article explores the multifaceted impact of AI and ML platforms on consumer decision-making processes. Through a thorough literature review and empirical analysis, this paper examines the main motivations, difficulties, and results of AI and ML adoption from consumers' viewpoints. The findings highlight the transformative influence of AI and ML technologies on consumer behaviors, preferences, and attitudes toward products and services. Insights derived from this research contribute to a deeper understanding of the evolving dynamics between AI, ML platforms, and consumer decision-making processes.